Brave is Mozilla’s Ad-Blocking Browser

Mozilla’s latest attempt to find something that sticks is a new web browser with an awesome feature.

Sebastian Anthony at Ars Technica:

The whole premise of Brave, its raison d'être if you will, is that it automatically blocks programmatic online advertising and tracking cookies by default.

Ok. I’m with you so far…

In practice, Brave just sounds like a cash-grab. Brave isn't just a glorified adblocker: after removing ads from a webpage, Brave then inserts its own programmatic ads.

Um.

Brave will somehow police these ads to make sure they're less invasive/malevolent than the original ads that were stripped out. In exchange, Brave will take a 15 percent cut of the ad revenue.

Never mind.

Spaghetti thrown at a wall.